Have You Dug Wall Drug?

You have probably seen these bumper stickers or road signs someplace around the world, as they have appeared as far away as Kenya, Africa. That is because the enterprising owner of Wall Drug (which is still the only drug store within 500 square miles) went on a massive PR campaign, putting up thousands of signs anywhere he could.

This turned Wall Drug from a simple country drug store to a thriving mall-like tourist trap that continues to offer free ice water and 5 cent coffee.

The bumper stickers are free.

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